Building an AI Survey App's UX

Client: TheySaid
Year: 2024
Country: USA
Type of Project: Web App

TheySaid Project

A single-question survey rarely tells the whole story, and TheySaid set out to close that gap by transforming static forms into real-time, AI-driven conversations. As part of an ongoing partnership, we continue working alongside their team to evolve the product experience.

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Industries

AI
SaaS
B2B

The Challenge

AI-driven conversations generate significantly more nuance and depth than a traditional survey. Our core product design challenge was to build a B2B web application capable of handling that depth without overwhelming the people creating or responding to the surveys. The platform had to feel as intuitive and familiar as a standard form, even while executing complex conversational logic beneath the surface.

From Product Strategy to UI Execution

1.
Immerse
Analyzing user behavior and conversational AI survey workflows for B2B environments.
2.
Plan
Structuring complex data flows for seamless survey creation and insight generation.
3.
Create
Designing clean, high-clarity web app interfaces and interactive micro-interactions in Figma.
4.
Iterate
Refining the design system and expanding features through our ongoing partnership.

Solution

We designed a user interface built around absolute clarity at every step, from setting up a survey to analyzing AI-generated insights. Every screen was meticulously structured so both sides of the conversation (the creator and the respondent) could move through the workflow entirely free of friction.