Making Connection Feel Intentional

Client: Novi
Year: 2024
Country: USA
Type of Project: Mobile App

Novi Project

Finding the right investor, or the right startup, usually comes down to who happens to be in the room. Novi replaces that chance encounter with a platform built to match entrepreneurs and investors with real intention.

Industries

SaaS
Fintech
B2B

The Challenge

Matching two very different audiences, entrepreneurs seeking funding and investors seeking opportunity, meant designing an experience that felt natural to both sides at once. The challenge was building a discovery system fast and intuitive enough to make those connections feel effortless, without reducing something as important as investment to a simple swipe.

From Product Strategy to UI Execution

1.
Immerse
We studied how entrepreneurs and investors evaluate each other, identifying what each side needs before a connection feels worth pursuing.
2.
Plan
We mapped a discovery flow that served both audiences at once, structuring filters and profiles around location and shared interest.
3.
Create
We designed a swipe-based matching experience with messaging and search built directly into the flow, keeping discovery close to conversation.
4.
Launch
We delivered the app and carefully refined the matching experience, making sure speed never came at the cost of meaningful connection.

Solution

We designed a swipe-based matching experience paired with location and interest filtering, so both entrepreneurs and investors could discover relevant profiles quickly. Messaging and search were built directly into that same flow, keeping the path from discovery to conversation as short as possible.