Making the Move to Renewable Energy Effortless

Client: Minum
Year: 2024
Country: USA
Type of Project: Website

Minum Project

Switching energy providers usually means paperwork, comparisons, and a new bill to track. Minum turns that process into one subscription, at a fixed price, fully online, making renewable energy feel effortless.

Industries

SaaS
Energy & Sustainability
B2B
B2C

The Challenge

Renewable energy is a decision most people want to make, but rarely know how to start. The challenge was designing a site that made the shift feel simple and accessible, without cutting out the details people need to trust their new plan.

From Product Strategy to Web Execution

1.
Immerse
We studied how people evaluate energy providers, positioning Minum as the simpler, more transparent alternative.
2.
Plan
We mapped a user flow from first question to signed-up subscriber, building confidence at every step.
3.
Create
We designed a clean, approachable interface, from the plan explainer to sign-up, keeping every section easy to navigate.
4.
Launch
We delivered the site and tracked performance closely, refining the flow post-launch to keep conversions climbing.

Solution

We built Minum's site around clarity at every step, from how the plan works to a straightforward sign-up flow. Content like the blog and referral program stayed just as easy to navigate, so choosing renewable energy felt like a natural decision rather than one more complicated choice to make.