Carrying the Calm of a Studio Onto a Screen
- Client
- Pilat3s
- Year
- 2024
- Country
- Portugal
- Type of Project
- Website
Pilat3s Project
Pilat3s is a brand built around calm, balance, and mindfulness, and its digital presence needed to carry that same feeling the moment visitors landed on the site.
Industries
- Health & Wellness
- B2C
The Challenge
A physical studio communicates calm through light, texture, and pace, none of which translate automatically to a screen. The challenge was designing a site that felt as considered as the studio itself, without losing the everyday job of finding a class and booking it.
From Product Strategy to Web Execution
- 1.
Immerse
We studied how the studio's calm showed up in person, identifying what needed to carry over to a screen without losing warmth.
- 2.
Plan
We mapped a reservation flow that let visitors move at their own pace, keeping the everyday job of booking a class simple.
- 3.
Create
We designed a minimalist site shaped by natural textures, with soft animations echoing the feel of the studio.
- 4.
Iterate
We delivered the site and tracked its impact on bookings and local traffic, refining the experience as visitors moved through it.
Solution
We designed a minimalist website shaped by natural textures, organic forms, and generous space, with soft animations and a streamlined reservation flow that guides visitors at their own pace. Every detail was built to feel like walking into one of the studios: warm, grounded, and intentional.
Where slowing down, on screen and in practice, became the fastest way to grow.
"Evo delivered a website with great design quality, following our brand guidelines. The team adhered to timelines and was receptive to feedback. Their agile approach to the project was impressive."
