Designing a Landing Page That Sells Expertise
- Client
- DS Starter
- Year
- 2024
- Country
- Brazil
- Type of Project
- Website
DS Starter
Design Systems separate senior UI/UX professionals from the rest, and Bruno Bach built DS Starter to teach exactly that.
Industries
- Education
- B2C
The Challenge
A course lives or dies by whether visitors trust the person teaching it before they trust the content. The challenge was designing a landing page from the ground up that built that credibility fast, guiding visitors through social proof, curriculum, and offer without losing momentum.
From Product Strategy to Web Execution
- 1.
Immerse
We studied how visitors evaluate an unfamiliar course, identifying what needed proving before curriculum or price could land.
- 2.
Plan
We mapped a journey in three stages: proof first, curriculum second, offer last, each section building the case for the next.
- 3.
Create
We designed a visual language that stayed clean, structured, and purposeful, mirroring the exact discipline Bruno teaches.
- 4.
Launch
We delivered the page and refined the flow, confirming that structure carried the same weight as the content itself.
Solution
We structured the page around a clear journey: proof first, then what's inside, and finally the offer, with each section building on the last. The visual language stayed close to the principles of design systems, clean, structured, and purposeful, reinforcing the exact skill Bruno was teaching people to master.
Proof that structure, done right, sells itself before the course even begins.
